JNR Industries is Jesse Rice's roof cleaning company — Portland-based, owner-run, and fifteen-plus years into doing the job honestly instead of chasing the fastest bid.
Made in the USA — no zinc, no bleach, no peroxide. Effective on the moss, easy on your roof, plants, and pets.
Every job includes a full roof inspection with photos emailed to you — no guessing, no upsell games.
Jesse and the crew have earned a 5.0★ rating across 60+ reviews on Google and Yelp — Jesse answers every one personally.
Your home is your most valuable possession — and our wet, shaded winters make its roof a perfect home for moss. Left alone, moss lifts shingles, traps moisture, and shortens the life of your roof. JNR removes it and treats the surface so it stays clean far longer, without the harsh chemicals that damage roofing, landscaping, and pets.
Every roof gets the same OMRI-listed organic formula, whether it's a small bungalow or a multi-building complex. Here's exactly what's in it, and what we keep out.
Portland-based and owner-operated for 15+ years. Jesse is still the person who answers the phone, gives the estimate, and checks the work — not a franchise, not a call center.
Jesse doesn't do roof replacement, so there's no incentive to steer a homeowner toward a bigger job than they need. If a roof is too far gone for cleaning to buy it meaningful years, he'll say so and point toward a roofer he trusts instead of taking the bid anyway.
Great work isn't cheap, and cheap work isn't great — see exactly how that plays out in our estimate process.
Tell us about your roof and we'll take a look — remotely or in person, whichever you'd rather. No pressure, no obligation, just an honest answer.
